May 28, 2015

Learning about Kickstarter #2. How to be a backer

Greetings to all! This is BETTER RE.
Now that we learned what Kickstarter is, let's check out how to be a backer!

I'll show you how to back a Kickstarter project with BETTER RE as an example.
(We started funding on May 11th, as you can see in the picture. ;-)

Now, let's learn one by one, step by step!

First of all, you need to find the project page you are looking for.
You might have direct URL address that leads to the project page, 

If not, you can paste in the address into the address bar, 
or go to the Kickstarter page and enter 'BETTER RE' (or the name of the project you want) on the search bar!
Here's the link to Kickstarter page. -->

If you don't have a specific project in mind, click 'Discover' and see which project catches your eye!

Then, you'll enter the project page you were looking for.
At the very first page, you can see the project video and current funding status.

1) The project video is one of the key elements of Kickstarter project.
It's quite different from ordinary commercials or advertising videos. 
The project video tries to promote the product (or service, or something else), of course, 
but in most cases, the creator comes out to explain the purpose of the project and the reason he or she needs you backers.

Creators put a lot of effort in the video since it is the first moment they meet potential backers. 
It needs to be interesting, informative and convincing!
Take a look at videos of the projects you are interested in, and learn more about them!

2) The funding status tells you how many people are backing the project, how much fund is being raised, and the remaining time.

+) Below the status, do you see the 'Remind me' button with a star☆ sign? 
If you click that button, Kickstarter informs you 48 hours is left before the project ends.
You may click the button for the projects you found interesting and want to keep track of.

Then, it's time to explore the project page!
There are three menus on the top: Campaign, Updates, and Comments.

1) Campaign: You can find pictures and information about the project.
Creators would have put everything they can tell you into this part. 
For BETTER RE, we explain the problem we faced, the features, how to use it and a lot more.
In most cases, creators inform you the timeline of the progress (when the product will be shipped, etc) and info-graphics of the rewards or stretch goals!

2) Update: This is where you can see recent news the creator updated.
How often do creators update their news? 
It depends - some update even the smallest news, and some post updates only on critical moments.

3) Comment: If Update were the space for creators, Comment is where backers can participate, too.
You can ask questions or give feedback you want to give to the creator. 
The creator would (in most cases) reply to your comment soon. :)

Scroll up and down to explore the project and hear what others think!

Now, you would have noticed the side bar on the right, titled 'Rewards'.

Rewards are what you can get in return for backing the project.
Unlike common shopping malls, crowdfunding platform is where you are a small investor
looking for good products or services to come alive.
So what you get for the money you pay is the "reward" the invested team offers you.

You'll be able to see the reward tier, in the order of the minimum amount of money you need to pledge.
What I mean by 'minimum' is that you can pick a certain reward and pledge more than the necessary amount.

For example, if I want to get a reward requiring $89 or more, I can choose the reward
and pledge $100, $1,000, or even more - as much as I want!
As an investor, all backers have the right to choose how much to pledge.
In some cases, backers pledge a certain amount of money but choose to get no rewards at all. 
All up to you!

When you put the cursor on a reward block, it turns green. Click the reward you want to get!

Then, a box will turn up, where you choose the shipping destination and the pledge amount.

As you would have learned from the last posting
Kickstarter is a global crowdfunding platform, so projects are created from all around the world.
Projects with tangible products have to ship their rewards to you, so some of them would charge additional shipping bills.

When you choose your shipping destination, the pledge amount will automatically add up the minimum amount!

+) For BETTER RE, we offer you another add-on option.
For every $10 you add to your pledge, you can get a healthy used smartphone battery!

Let me give you an example. 
You chose the reward with $89 or more, and set the shipping destination as the United States. 
Then, your pledge amount would turn into $104 ($89 + $15 shipping bill).
If you want 2 more batteries, you edit the pledge amount into $124 ($104 + $10*2)!

Then, we will know that you need 2 more batteries and send them to you.
Of course, to make everything clear cut, we send backer surveys investigating how many batteries you pledged for. :-)

Now that you decided how much to pledge, it's time to log in.

If you are already a member, good!
If not, you can sign up in less than 30 seconds, quick and easy!
All you need to fill in is your name, email address and password.
Or, you can log in with Facebook as well!

It's time to fill in your card information and billing address.

You need a card with one of Visa, MasterCard, and American Express.
Not sure if your card would work? Check if your card has a small logo with one of those three in the picture!
Fill in the rest of the information and the billing address as well.

One thing to remember is that you WON'T be charged as soon as you pledge.
You will be charged at the moment the project ends SUCCESSFULLY.
If the project you backed failed to reach the funding goal, nothing will happen.
If it does successfully fund more than the goal amount, the amount you pledged will be charged at the very deadline date!

And that's it!
Click the 'Pledge' button and you are done with it. You became a backer~ Yeahhhh!

You can see the projects you backed in your 'backed projects', which you can find at the right top of the page.

For those of you who are trying to back a project on your phone,
backing on mobile is almost the same as doing it on PC!
Actually, it's even more simple, so don't be afraid and log onto Kickstarter page!

Now that we learned how to back a project, you are all ready to back BETTER RE, right? ;-)
Explore the page and see what kind of interesting products are popping up from around the globe.
Who knows, you might get a brilliant inspiration from some projects and become another creator?

Hope this posting would be helpful to those trying to use Kickstarter page.
Thank you for reading, and if you want to take a look at BETTER RE's page, here you go!

Awaken your Energy, Enlighten our World.

May 27, 2015

Learning about Kickstarter #1. What is Kickstarter?

Hello everyone! This is BETTER RE again. 

Today, I'm going to tell you what Kickstarter is.
To this day, we mentioned Kickstarter everywhere, but never explained what it is!
For those of you who aren't so familiar with Kickstarter, let me tell you one by one.

To put it simple, Kickstarter is a global 'crowdfunding' platform.
It is based in the US, and backers from all around the world are creating or backing innovative projects.

Wait, there's another point you might not be familiar with.
What is 'crowdfunding'?

Crowdfunding means 'fundraising from the crowd', as you can guess.
According to Wikipedia, it is "the practice of funding a project or venture 
by raising monetary contributions from a large number of people, typically via the internet".
Recently, it is being used by organizations or companies - small ones, in many cases - 
to collect funds, through the internet or social network.

Lately, individuals with innovative ideas or great handworks are creating novel products or services through crowdfunding platforms. There are some platforms that crowdfund for charity or donation. 
The possibilities are endless!

Among innumerable crowdfunding platforms, Kickstarter is the most well-renowned one, 
where lots of innovative products were born. 
Let me introduce some projects that were a big success, astonishing the world.

Pebble Time is the smart watch that funded a million dollars in just 30 minutes. Amazing!
It was the second version, and the first version was a big hit as well. 
I expect many early birds would have heard this news, right?

Coolest is the project that was the most funded one on Kickstarter for quite some time. 
It is an icebox with speaker, mixer, LED and so on. It magnetized camping lovers, and funded more than 13 million dollars!
In the project video, you can see how many cool things you can do with this cooler. ;-)

Not only innovative products but projects with big social value also exist!
Although some projects didn't make fund such a huge amount of money like what Pebble or Coolest, 
they have great meanings and have the potential to make our world a lot better. :)

The Bradley Timepiece is a watch for everyone - including the blind. As you can see in the picture, the hour hand and the minute hand are replaced by metal balls, 
with which you can tell the time by touching them. Great, huh?

It was named after Brad Snyder, an American swimmer who won two Gold medals and one Silver at the 2012 Summer Paralympics. He lost his eyesight from an IED explosion while serving in the US Navy in Afghanistan. He is the spokesman of the timepiece right now! For more info, visit the website!

Arki, the wrist band in the picture, Arki, is a wearable that analyzes and corrects our walking posture for healthy lives. 
Healthy body is made from healthy habits that might be too small to notice, 
and Arki can help you form one of the good healthy habits.

Too many to explain! 
Tens, hundreds, and thousands of many other projects are successfully funding on Kickstarter, making meaningful changes in the world. 
Even at this very moment, innovative projects are being created! :-)

Now, did you get the feeling of what Kickstarter is? Hope this posting was helpful.
If you visit the page yourself, you'll be amazed to see fun and amazing projects - and BETTER RE is one of them! 

What about browsing on Kickstarter today, checking out what projects catch your eye?
:-) Hope you have a fun time there! See you!

15/05/27 BETTER RE News: New Rewards added + More Early Birds open!

Hello everyone! How have you been?
Well, today we have a great news to announce!

Guess what.....

GREEN Package and FULL Package are added, and more Early Birds are open!

News one, we added new reward tiers!
Now you can get healthy used batteries 70~80% off the retail price. :-)
Those of you who don't have used batteries in your home - I suppose many iPhone „Ö£lovers would be the ones - can order BETTER RE much more easily!
Also, we minimized possible waste by creating a new reward tier without USB cables and engraving!

The picture above shows the elements included in the new packages.
What's different from the existing rewards is that you can get the used batteries at much lower price!

First, the Green Package!

We got feedback from some backers that they already have a micro 5-pin cable on their own.
Then, for those people, giving another one would be unnecessary, producing e-wastes!
So we decided to give our backers an option NOT to buy the cables.
By excluding engraving as well, we lowered the price as low as possible, so that more people can feel free to join our campaign. :)

Also, we found out many people who are interested in our product fail to order one since they don't have used smartphone batteries in their home.
To solve this issue, we searched for many other battery suppliers.
Thankfully, we got in touch with one that can provide usable batteries at low price!
Though the total amount is limited, we want to return you backers the benefit. ;-)
Since we can not edit the existing rewards now (Kickstarter doesn't allow us...),
we added new tiers with large discounts on used smartphone batteries!

Simply put, the Green package is for those who don't need USB cable and engraving, but want healthy used smartphone batteries!!

Elements for each package are as follows.

- Single Green Package ($44, limited 100)
: 1 BETTER RE basic pack
+ 1 used smartphone battery (70% lower than the retail price)
- Double Green Package ($66, limited 100)
: 1 BETTER RE basic pack + 1 Expansion pack
+ 2 used smartphone batteries (75% lower than the retail price)
- Triple Green Package ($88, limited 25)
: 1 BETTER RE basic pack + 2 Expansion packs
+ 3 used smartphone batteries (77% lower than the retail price)
Gift Green Package ($122, limited 50)
: 2 BETTER RE basic pack + 2 Expansion packs
+ 4 used smartphone batteries (78% lower than the retail price)

(Of course, if you want to buy more than what's given, you need to add $10 each.)

Second, the Full package!

As I mentioned above, there are many potential backers who need smartphone batteries. 
Full package includes everything, from engraving and the USB cable to used smartphone batteries!
I expect many apple lovers who have used iPhone for a long time would love this tier. :)

Here are the elements of full packages.

- Single Full Package ($52, limited 100)
: 1 BETTER RE basic pack + Engravings, 1 USB cable
+ 1 used smartphone battery (70% lower than the retail price)
- Double Full Package ($74, limited 100)
: 1 BETTER RE basic pack + 1 Expansion pack + Engravings, 1 USB cable
+ 2 used smartphone batteries (75% lower than the retail price)
- Triple Full Package ($96, limited 25)
: 1 BETTER RE basic pack + 2 Expansion packs + Engravings, 1 USB cable
+ 3 used smartphone batteries (77% lower than the retail price)
Gift Full Package ($138, limited 50)
: 2 BETTER RE basic pack + 2 Expansion packs + Engravings, 1 USB cable
+ 4 used smartphone batteries (78% lower than the retail price)

That's not all!

News twoWe opened up more positions for Early Birds! 

To lessen your burden and help more of you make our world better, 

we decided to open more space for early birds of Single and Double packages, 50 backers each

If you missed the early bird at the beginning, now is your chance to get the new early bird chance! 

Wow this was a long news!
Hope all of you find this news interesting. 
I expect some of you would be eager to visit our Kickstarter page:

Now it's time to spread the word and let more people join our journey.
Let's put our energy together to reach the goal, and beyond!

Thanks for reading, and have a wonderful day. :-)

Awaken your Energy, Enlighten our World.

May 26, 2015

Product specification - From Charging capability to Component parts

Hello! Good to see you all. Were you waiting for the next posting? ;-)
Now that we checked out BETTER RE's features, it's time to learn how much it can do!

Charging Capability

Let's start with the charging capability.

1. The number of full charges for your device

As you would have expected, BETTER RE's charging capability differs according to what battery is used in it.
Let's suppose you clip in battery with the maximum capacity - 3400mAh, used in Vega Secret Note 2 or Nokia Lumia 1520.
Since our purpose is to reuse old smartphone batteries, we assumed there is 80% of efficiency left in the battery.
  • With the single package - with one BETTER RE basic pack - you can charge iPhone 6 1.2 times, iPad Air 2 0.3 times, Galaxy S6 0.9 times, and Galaxy Note 4 0. times.
  • With the double package - with one BETTER RE basic pack and one expansion pack - you can charge iPhone 6 2.4 times, iPad Air 2 0.6 times, Galaxy S6 1.7 times, and Galaxy Note 4 1.4 times.
  • With the triple package - with one BETTER RE basic pack and two expansion packs - you can charge iPhone 6 3.6 times, iPad Air 2 0.9 times, Galaxy S6 2.6 times, and Galaxy Note 4 2.0 times.

Don't forget, if you have more batteries to reload, the charging capability can get bigger and bigger!

2. Time to fully charge

BETTER RE's output power is 2A in 5V.
While many other external battery packs have output power of 1A or 1.5A, BETTER RE can charge your device faster than you think!

Keep in mind that the total capacity does not affect the time to fully charge.
In other words, expanding the capacity doesn't mean the charging gets faster.
Larger capacity means more times of full charge!!

With BETTER RE, you can charge your iPhone 6 in 54.3 minutes, iPad Air 2 in 220 minutes, Galaxy S6 in 76.5 minutes, and Galaxy Note 4 in 96.6 minutes.
Remember that this charging time is one of the fastest in the market right now!

Product Dimensions

Second, the size and weight of BETTER RE, as well as the maximum battery size that can fit in.

BETTER RE's width is 2.66 inches (67.65 mm), the length is 5.05 inches (128.50 mm), and it is 0.53 inches (13.70 mm) thick.
It weighs 2.57 oz, or 73g. Lighter than you think, right?
The total weight after you clip in your battery depends on the battery you used,
but it won't make much difference. ;-)

The maximum size of the battery to go inside is 3.86 inches (97.8 mm) * 2.30 inches (58.5 mm), with the thickness of 0.25 inch (6.5 mm).
Go check your batteries to see if it can fit in!

Component parts

I suppose many of you - especially those interested in machinery - would have been wondering what's inside BETTER RE.
And here goes the picture of all component parts in BETTER RE!

You would easily notice the aluminum body and the wood part, as well as the multi-clip.

The PCB in the middle is the circuit that helps utilize your used batteries to charge your smartphones.
See the three pins sticking out? They are the pins that connect to the batteries!
They enable us to use batteries with different structure of electrodes, regardless of the order of + and -. :)

The residual display button is on the top of the product, telling how much energy is left in the internal battery.
Open buttons are the two buttons on the side that let you open the case,
and the knob is the small handle on the back of the multi-clip.

Not sure what all these components are for? Check here to know how to use BETTER RE!

Hope this posting answered many of the questions you had in mind. :-)
Now that you checked the size of BETTER RE and the battery to fit in,
it's time to get your BETTER RE ready! Meet us at Kickstarter:

Awaken your Energy, Enlighten our World.

May 25, 2015

Feature #5. Better Style, Better Design - Stylish look

Last but not least, fifth feature of BETTER RE!
Its simple yet polished style will complete your look.

In the last posting, we showed you the special materials used in BETTER RE. (here)
And that was not all!
Some of you might think good and eco-friendly products can rarely look cool.
BUT! BETTER RE will be presented to you in its great design, which awarded the 2014 Red Dot award.
The aluminum itself gives modern feeling, and the final finishing adds special look.
Brushed or matte - choose your favorite style!

Imagine how cool the aluminum would look with your devices!

You can choose from four styles, according to the color and texture finishing.
In the picture above, you can see brushed silver, matte white, brushed black and matte black.

Now let's see closely in how they look.

That's not all!
Naturally distinct grain of the wood part will make every one of you look unique and special.

As you would have probably noticed,
silver and white versions use bright colored maple wood,
while the black versions two use dark colored walnut wood.

Now it's time to see how it looks with real models.

Now it's your turn!! Don't wait to see how it will change your style.
Saving the environment doesn't mean you have to give up the style!
Join us to be better, and look better as well!

To check BETTER RE on Kickstarter, visit !

Awaken your Energy, Enlighten our World.

May 21, 2015

Feature #4. Designed for our Better world - Eco-friendly material

Fourth feature of BETTER RE!
It uses eco-friendly materials, caring about this world from start to finish.

BETTER RE's body is made of 100% recyclable aluminum, and the caps at the top and bottom are made of maple or walnut hardwood.

We wanted to minimize the potential harm likely to happen to the nature when BETTER RE is discarded.
Yes, the product's lifespan is semi-permanent (as we explained here), but people tend to throw things away!
Though the manufacturing process got a lot more complicated and the cost also rose,
we did not give up our principle; we want to make our better world! :-)

With BETTER RE, keep your life freer, the nature cleaner, and our future brighter.

Want to make our planet a better place? Visit !

Awaken your Energy, Enlighten our World.

Feature #3. Smarten up your Daily life - Expandable capacity

Third feature! 
BETTER RE has infinite expandability - you can adjust the capacity at your need!

Were you tired of carrying that heavy and bulky external battery pack in your bag,
worrying about emergency situations - such as having to charge your phone several times?

There's a moment when many of us hesitate before choosing external battery packs.
Capacity and portability playing a tug-of-war in your mind: 
the light and compact one with small capacity? Or the one with large capacity bulky as a brick?

Now get out of the hassle with BETTER RE!
With the expansion pack, you can adjust the capacity as you want.

To expand the capacity, stack up the expansion pack on BETTER RE basic pack.
There are built-in magnets in both the packs, which holds them together easy and firm.
(Of course, it isn't hard to separate them!!)

As in the picture, fit the bump on the expansion pack into the indentation on the pairing BETTER RE. 
The expansion packs have the indentations too, so you can stack them up endlessly!
Now see why it has "infinite" expandability? ;-)

On normal days, bring only the basic pack with you - simple and light.
Be free from holding bulky battery packs that are more like an insurance for emergency situations.

When you have to stay outdoors for a long time - such as going on a business trip - 
or have to charge large-capacity devices, bring along the expansion packs!
Smarten up your daily life by adjusting the capacity at your need, and stay connected to the world. :D

Capacity and portability; to catch the two rabbits at once, visit !!

Awaken your Energy, Enlighten our World.

Feature #2. Never Ending BETTER RE - Semi-permanent lifespan

The second feature of BETTER RE!
BETTER RE is semi-permanent; you can use it for as long as you want.

WHY is it semi-permanent?
Imagine using a fountain pen.
By changing the ink, you can use the pen for as long as you want - unless you dump it out the window.

Just like that, you can keep BETTER RE for long by changing the battery.
All you need to do is change the battery inside when it is used up!

In case of common external battery packs,
you have to throw away the whole thing when the batteries in them expire.
Then you have to buy a totally new one, watching your money escaping your wallet little by little.

Well, your wallet is not the only one suffering.
Our nature is bearing all the burden; imagine tons of external battery packs thrown away every year!

With BETTER RE, you can keep your money from leaking out your wallet,
as well as save our environment from e-wastes.
Think one more time about how your action can change your daily life, and our environment!

Being eco-friendly is not the only special thing!!
As a belonging of yours that will stay for a long time,
we engrave your name or a special phrase into the wooden part of BETTER RE.
(To tell you the secret, it's a special service only on Kickstarter now!)

Just as you inscribe your name into something you want to cherish for a long time,
engrave your own value into your one-and-only BETTER RE!

To see semi-permanent & one-and-only BETTER RE, visit !

Awaken your Energy, Enlighten our World.